Glowing testimonials for your business can be extremely powerful. They can be used to overcome objections, calm anxieties, eliminate fears, reinforce the positive points that you want to communicate, and more. Plus, as I discussed in a previous article on harnessing the power of testimonials, once you collect great testimonials and obtain permission to use them, you can use them in all of your marketing materials.
|HOW TO GET GREAT TESTIMONIALS
Understand that the Best Testimonials are Specific
For example, one of my clients provided the following testimonial for my work:
“Thanks to Linda’s incredibly persuasive writing, all it took to get my foot in the door at one of the largest statewide retailers in my industry was her one-page letter. She’s awesome!”
This is a powerful testimonial because it is so specific. Had he merely said “Linda is a great writer,” this would have been true…but not nearly as impactful.
Help People Figure Out What to Say
If you ask your satisfied customers for testimonials, many will be happy to give you one. But you’re likely to get much stronger testimonials if you also provide a few questions like these to help them clarify their thoughts:
These sample questions are all for service providers. If you’re selling products, simply adjust the questions accordingly.