Are your written materials easy to read? Sometimes people get so caught up in creating a certain image – or squeezing a lot of words into a limited space – that they completely lose sight of readability. However, unless yours is a completely visual message, it’s important that people be able to read your words.
Of course, if you need help creating or editing those words, please give me a call! I’m your on-call marketing writer.
|FORMATTING FOR MAXIMUM READABILITY
Make it Easy to Scan
People don’t want to wade through what appears to be a short novel. If the mere sight of your written piece overwhelms the reader, you can bet he or she will quickly move on to something else.
Avoid Giving Readers a Headache
Have you noticed that an increasing number of websites are composed of tiny little white letters set against a black background? Ugh! Instant eyestrain.
Think about Your Font Formats
Sometimes it works to use special formatting to call attention to particular words, but if you’re not careful you’ll end up making those important words difficult to read.
Remember, if your letter, website, brochure, or other written piece isn’t formatted for maximum readability, there’s a good chance it won’t get read at all.