Pretend you’re a potential customer and take a good look at your marketing materials. Ask yourself this important question: If your entire purchase decision was based on this literature, would you do business with your company?
If not, your marketing materials are not effective and should probably be revamped. Give me a call. Marketing writing is what I do. My persuasive, compelling and targeted writing can help increase your sales and enhance your bottom line.
|ARE YOUR MARKETING MATERIALS EFFECTIVE?
Your company’s written words – your website, brochures, letters, ads, etc. – represent your firm. What message is presented? What image is projected? Can your marketing materials stand on their own? After all, when Joe Customer is surfing your website or reading your brochure, you’re not there to augment your written words with a personalized sales pitch!
5 Key Elements of Effective Marketing Materials
Effective marketing materials are…
Remember, if your marketing materials are not effectively selling the reader on the benefits of your products or services – and if they’re not motivating the reader to take action – you’re missing out on a lot of potential sales.