Marketing is all about getting the word out about your product or service to your target audiences, and then convincing these prospects to contact your company so you can turn them into customers. Once you catch their attention, these people will want to know exactly what you’re offering.
|CREATING IRRESISTIBLE MARKETING OFFERS
Offers (such as “money at a discount”) are a time-tested way to turn your prospects into customers. Naturally, they work best when structured and presented in as enticing a manner as possible. Your “offer,” however, is not just your “discount of the month” – it includes all of the elements that make up the deal you are presenting, such as the product or service itself, price, guarantee, terms, special promotions and so forth.
The most successful offers are:
An offer says “when you pay us (or contact us, or give us your email address, or whatever), here’s what you’ll get in exchange.” A terrific offer – well-structured and well-presented – can be irresistible. Don’t overlook this important way to turn your prospects into customers.
To help promote mid-week use of his unique oven-to-table dinners I created a “Date Night” concept. Enjoy your special evening on a weekday and Jeff offers a 15% discount. To learn more, take a look at the the flier I wrote for him.