How can you make 1 + 1 = 5? Link up with another company that also markets to your potential customers and create win/win cross-promotional offers. The resulting synergy can create greater opportunities for both of you.
Need some help brainstorming possible cross-promotion partners and ideas? Give me a call. As your marketing writer my job is to help you succeed.
|CROSS-PROMOTIONS: WHEN 1 + 1 = 5
What to Look for in a Cross-Promotion Partner
First and foremost you need to work with a company that’s reputable and trustworthy, because joining forces means linking reputations as well. Be sure that you and your potential partner really are after the same target market. Determine if you bring different resources to the table. Consider if this is someone you feel comfortable working with, and try to gauge if you are both equally committed to the success of the partnership.
Ideas for Cross-Promotions
The possibilities for cross-promotions are limited only by your imagination. Consider the following ideas:
Sealing the Deal
As with any partnership, be sure that you are both clear about expectations. A simple written agreement that specifies what each of you will contribute, including time, money, products or services, etc., will go a long way towards avoiding misunderstandings and making the partnership a success.