Out of sight, out of mind. What do you do to ensure that your customers and prospects don’t forget you? While we all have the best of intentions, it’s very easy for those quarterly phone calls or monthly meetings to be pushed off or forgotten. A regularly-scheduled newsletter can solve this problem.
Overwhelmed by the thought of writing a newsletter? Give me a call. I can write your newsletter for you, and take responsibility for making sure that it doesn’t “fall through the cracks” when you get busy.
|CREATING A BUSINESS NEWSLETTER
Looking for a way to stay top-of-mind with customers and prospects alike? A newsletter can be an effective and affordable way to showcase your products and expertise, and remind people that they should be doing business with you. The big key to success is to put out a well-written and well-designed piece that provides readers with valuable information they don’t get elsewhere.
Here are some things to consider before you create your first issue:
- Purpose – What are your goals for the newsletter? What do you hope to accomplish?
- Budget – Your budget may determine the scope of the project.
- Frequency – The goal is to strike a balance between staying top-of-mind and being annoying! At a minimum your newsletter should go out quarterly. Monthly is generally even better; I send my newsletter out every three weeks.
- Distribution Method – Print or email? Each method has its pros and cons. While e-newsletters are inexpensive and easy to produce, they’re also easily deleted. With printed newsletters you have additional costs for writing (they generally have more content than e-newsletters), graphics, printing, and postage – but the advantages of a higher open rate, longer shelf life, and higher perceived value.
- Length – E-newsletters often have just one or two articles. Printed newsletters can be one to four pages or more.
- Content – It’s generally best to keep the promotions to less than 25% of your newsletter. The rest can be filled with news, informational articles, case studies, and more.
- Audience – Will this be a “one size fits all” newsletter for your entire mailing list, or will you be writing different versions for different audiences?
- Responsibility – Who will be responsible for producing the newsletter?
If you do not yet have a newsletter in your marketing program, now is a great time to get one started.