Well-written and well-designed marketing materials can be a tremendous asset to your company. Poorly done marketing materials can be detrimental to your success. This month’s newsletter explores the role that your marketing materials can play in building credibility and trust with your prospective customers.
|WHAT SMART BUSINESSES DO TO BUILD CREDIBILITY & TRUST
No matter what’s going on in the economy, your prospective customers are always going to want reassurance that you’re reliable, stable, committed to quality, and not going out of business tomorrow. Your marketing materials can play a big part in communicating this message.
Smart businesses start building credibility and trust from their very first contact with a prospective client. Their marketing materials include as much as possible of the following:
Of course, there’s a lot more to building credibility and trust than simply providing information in your marketing materials. You also need to be honest in your business dealings, provide quality products or services, and give top-notch customer service!