Special events can be excellent marketing vehicles. One of the most nerve-wracking parts of event planning, however, can be trying to fill the room. What if you build it and they don’t come?
Fortunately there are many things you can do to help ensure that your event is a success. Need some help creating the promotional materials to get people to register? Give me a call. I’m here for you!
|HOW TO SUCCESSFULLY PROMOTE AN EVENT
Start with the Basics
What exactly is the event all about? Who is your target audience? What will these people gain by attending? What can you do to increase their perceived value of the event? Even if your event is free, you’ll be playing to an empty room unless your marketing efforts clearly sell potential attendees on the value of showing up.
Make Registration Easy
Be sure that potential attendees can easily find all of the information they need about the event (date, time, location, description, benefits, price, etc.) and quickly register to attend.
Use a Variety of Marketing Tactics
Don’t put all your eggs in one basket!
Take a cue from your doctor’s office and call attendees the day before the event to remind them to attend.