Although the government informed us that the recession ended quite some time ago, I’ve spoken to a lot of people who haven’t noticed the big change!
If you still need to “do more with less” and are looking for cost-effective ideas for your marketing plan, give me a call. I’m here for you.
|STRETCH YOUR MARKETING BUDGET
If It Ain’t Broke, Don’t Fix It
If your branding/messaging/marketing is accurate and effective, leave it alone. Don’t change just for change’s sake. Ads can be run for as long as they continue to get the desired results.
Only Produce the Marketing Materials that You Actually Need
Now this might sound obvious, but I talk to a lot of people, for example, who tell me they want a brochure because “all companies should have a brochure.” Before you spend the money to produce something, be sure you have a clear plan for how you will use it.
Make Use of Article Reprints
Have you written an excellent trade journal article or received some complimentary press? Article reprints make great supplementary sales literature, and are seen as more credible than whatever you say about yourself in your company website or brochure.
Negotiate Your Print Ad Rates
Publications all publish “rate cards” listing their advertising prices. What many business owners don’t realize is that these rates are often just guidelines, the starting point for negotiations.
Ask for Referrals
When someone is referred to your business they’re already pre-sold on buying from you. Referral programs can therefore be very cost-effective ways of generating high-quality leads.
Publish a Regular Newsletter
Email newsletters such as this one are relatively inexpensive and can keep you top-of-mind with clients and prospects alike. Just be sure your newsletter is well-written, provides useful information that your target audience will actually want to read and goes out on a regular schedule. Your newsletter articles can then do double-duty as blog posts, website updates, printed handouts and more.
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