Although most businesses have good intentions regarding staying in touch with their customers and prospects, very few have a program in place to make it happen. If this is the case for your company, I can help.
I can create a newsletter that will showcase your company’s products and expertise, and subtly remind readers that they should be doing business with you. Plus, I’ll take responsibility for tracking all of your newsletter’s deadlines, to help ensure that your monthly newsletter doesn’t become a semi-annual publication.
|5 KEYS TO EMAIL NEWSLETTER SUCCESS
What’s the difference between a newsletter and an advertisement? Content. When properly written and executed, an email newsletter can help create customer loyalty, nurture sales leads and keep your business top-of-mind with customers and prospects alike. On the other hand, a poorly done email newsletter can come across as spam – which can actually harm your business, creating ill will for your organization.
So what are the keys to putting out a successful email newsletter? You need to keep it…
- Short – People are pressed for time. I keep the main articles in this newsletter to 300 words. If you want to write something longer – or if you want to include multiple articles – include just the first paragraph or so of each article in the email, and then let readers click through to a web page if they’re interested in reading the rest.
- Relevant – Before you begin to write, consider your audience. What interests them? What problems and challenges do they face? What can you write about that will truly speak to their needs?
- Informative – A newsletter article is not the place to blatantly advertise your company’s products or services (although you can do this in a side bar or other obvious ad). An article is the place in which to position yourself as an expert in your field by providing interesting and useful information. Articles about industry news and trends, tips and tricks, case studies, helpful advice and so forth are all appropriate.
- Well Written – If writing is not your forte, hire a professional to do the writing for you. Double-check all facts and links, format it for readability and proofread it more than once.
- On Schedule – I recommend sending out newsletters every three to four weeks. But whatever schedule you choose, be sure you stick with it!