As a marketer one of your goals is probably to create “top of mind awareness.” When someone is considering buying your product or service, you want your business to be the first one that comes to mind. One of the things in your “marketing toolbox” that can help you achieve this goal is your organization’s tagline.
My tagline is Your On-Call Marketing Writer. What’s yours?
|HOW TO CREATE A TAGLINE FOR YOUR BUSINESS
In other words, write a tagline for your business.
A tagline (sometimes referred to as a slogan) is an often-repeated phrase that expresses the aims or nature of an organization.
Your company’s tagline can be your best brand communication tool. A well-written tagline can cut through the clutter, quickly communicating your brand and conveying the essence of what it is that you’re offering.
Create Your Tagline
Writing a great tagline is not a fast or easy process. Here’s what you need to do:
Use Your Tagline
Have your graphic designer create a powerful logo/tagline combination for your business and then use it on all of your marketing materials to help create brand awareness among your customers and prospects.
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