Blogs…newsletters…videos…websites…press releases…sales letters…Facebook posts…tweets…pinboards. How much content is your company producing these days? If you’re like many, the answer is “a lot.” This month’s article dives into ways to increase the return on investment that you receive from the original content that you’re creating.
Of course, if the issue is that you’d like to be writing and creating a bunch of content but you just don’t have the time/skill/inclination to do it yourself, give me a call. As your marketing writer, I’m here for you!
|REPURPOSE / RECYCLE / REUSE YOUR CONTENT
Repurpose your content for multiple mediums.
Recycle your content with different “story angles”
Reuse your content on multiple platforms.
Repackage a few existing items into one new item
Bottom line: once you get into the mindset of repurposing, you’ll find numerous ways to increase the ROI from your content.