“Content Marketing” is currently a HUGE topic in the marketing world, and many top brands are putting a lot of resources into this marketing technique. In this month’s newsletter I present some of the basics of content marketing – sort of like a mini “Content Marketing 101.”
|WHAT YOU NEED TO KNOW ABOUT CONTENT MARKETING
What are the benefits of content marketing?
Although it does so in a round-about way, content marketing accomplishes its ultimate goal of selling products and services through:
“Content” can be written words, video, audio or a combination or all three. “Content marketing” includes distributing useful information via:
What types of content do people want?
Keep in mind that if you just talk about your brand and products nobody will care, and chances are your content will be deleted or ignored. Successful content marketing is about providing objective information that focuses on your target audience’s interests, challenges and world. A business-to-business content marketing program, for example, can include content that…
Of course, this list is just a start. When it comes to content marketing, the possibilities really are endless.