While I’m sure it’s true that, as the saying goes, “to know you is to love you,” your potential customers do not yet know you and they certainly don’t love you. In fact, they probably don’t care about you at all. All they care about is what’s in it for them. How will your products or services will solve their problems or improve their lives?
This month I look at how to communicate the “what’s in it for me” factor in a way that will resonate with your target audience. Of course, if you need help doing this in your marketing materials, give me a call.
|FACTS VS EMOTIONS
Straight-Forward Facts vs. Emotional Appeal
So how do you transform dry facts into emotionally-appealing benefits? Take a look at the examples below:
Dog waste bags
Swimming pool cleaning service
Is your business communicating facts or making emotional appeals? Words can have extraordinary power. When writing for your business, choose your words wisely!