You never know when or where you’ll meet potential clients. For example, I once met a new client in a restaurant. She was sitting at the next table, overhead part of my conversation with an existing client, and was curious to learn what I did.
As a business owner you should always be prepared to “sell” your business. This is what your elevator pitch is all about. If you need help crafting one, give me a call! As your marketing writer, I’m here for you.
|CREATING AN ELEVATOR PITCH FOR YOUR BUSINESS
What do you say when people ask, “What do you do?”
Many business owners respond with either a non-descript answer such as “I’m in e-commerce” or a long-winded explanation that bores the other person to tears.
A better option is to deliver the 15 to 30 second elevator pitch that you created for moments just like this.
What is an Elevator Pitch?
An elevator pitch is a very short overview of who you are, what you do and how you can help the listener (or your target audience). Think of it as a conversation starter that you use to sell yourself and your business in a concise and interesting manner. The goal is to tell just enough to spark interest and entice the listener to say, “tell me more.”
How do You Create an Elevator Pitch?
Follow these 3 steps:
- Think about your message – What value do you provide? Who do you provide it for? What’s unique about your business? What are the benefits of working with you? And what do you want your audience to remember most about you?
- Write your pitch – You need two to three sentences that succinctly address who you are, what you do, who you do it for, the benefits you offer, and a call to action.
As a marketing writer [who I am]
I write the words [what I do]
that make people want to buy my clients’ products and services.[the benefits I offer]
I always welcome introductions [the call to action]
to business owners [my target audience]
who need help writing the text for their websites, brochures, blogs and other marketing pieces.
- Practice – Read it aloud and use a stopwatch to ensure it’s just 15 to 30 seconds long. Then practice until it is committed to memory and comes out sounding natural.
CUSTOMER SPOTLIGHT: DON WELKER
“Long before a business reaches the point where it needs a full-time CFO, it usually reaches the point where it can really use the expertise of a seasoned, executive-level financial manager. That’s where I come in. My name is Don Welker, and I’m an On-Call CFO. Working on an as-needed basis, I provide everything from financial reviews and strategic planning to assistance obtaining financing, development of useful financial tools, and much more.”
That’s the elevator pitch that I wrote for Don. To learn more about what Don has to offer, take a look at the website that I wrote for him.