Hard to believe, but this marks issue #200 of the Plumtree Marketing Minute. Woo hoo! Thank you for your continued readership and support! If you have any suggestions for future topics, please be sure to let me know.
This issue is about guest podcasting. A few years ago I hadn’t given much thought to pursuing opportunities to speak about small business marketing as a podcast guest. Now I’ve been working on adding guest podcasting to my marketing mix. So if you happen to have a connection with a podcaster who might be interested in having me as a guest, I would certainly appreciate the introduction.
|HOW TO GET BOOKED AS A PODCAST GUEST
In a previous newsletter I talked about the benefits of being a guest on someone else’s podcast. For this issue I researched what you need to do to make this happen. Here is what I learned…
- Identify podcasts that reach your target audience – Search iTunes by keywords, and search Google for “keyword + podcast.” Make a list other experts in your field (such as authors), and then Google “name + podcast” to see which podcasts they’ve been on.
- Do your homework – Do they host guests on their podcast? Listen to a few episodes of their podcast. Are you and the podcast a good match for each other? If things are looking good, what can you learn about them that would help you connect? Google them and look them up on social media. Do you share an interest? Do you know anyone who could make an introduction for you?
- Contact your targeted podcasters – Send a brief note stating your interest in being a guest, your qualifications, and why you would be a good fit for their audience. Suggest some topics that you could speak about, and possible angles you can take on each one. Make your pitch personal so they can tell you’ve listened to their show.
- Be a great guest – Invest in a high-quality microphone. Eliminate distracting noises, and work out any technical issues prior to the call. Be punctual, prepared and interesting to listen to. Plus, be prepared to promote a free offer, including having a landing page set up to capture listeners’ contact information in exchange for this valuable freebie.
Finally, don’t forget to follow through after the podcast is recorded. Send a thank you note to the host. Prepare to promote the podcast on your website and social media channels, and have a plan in place to nurture the leads you receive.