I’ve written in the past about how to market your free consultation. In that article I suggested creating a nice-looking gift certificate for your free consultation that others can give as a gift to their clients. For example, a bookkeeper can create a certificate for one hour of QuickBooks setup advice that local business attorneys can give to their clients who are incorporating. While it will be obvious that the attorney in this example didn’t pay for the certificate, it’s still a nice gift.
Today I’d like to suggest another tactic that lets you take this gift certificate idea one step further.
|GET OTHERS TO SEND THEIR CUSTOMERS TO YOU
Perceived value is key
For example, a hair stylist can create a gift certificate for a free blowdry. This is something that salons charge for, that is a non-risky way for someone to “try before they buy.” The hair stylist can approach people who are in the business of helping women look and feel their best (such as clothing boutiques, nail salons, weight loss clinics, massage therapists, etc.), and give them these gift certificates for distribution as “thank you gifts” to their clients.
This is a real win/win