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Since launching Plumtree Marketing in 2006, Linda Coss has completed marketing writing assignments for more than 450 clients in dozens of different fields. To review her online portfolio (representing a fraction of her work), simply click on the desired category below.

Writing Samples


Editing Work


Podcasts & Interviews


 

Article, Blog and Newsletter Writing

7 Tips for Safe Summer Play Dates for Your Child with Food Allergies

AAFA 2018 Asthma Capitals series: Boston, Detroit and Birmingham (all written at the 6th to 7th grade level)

Changing Lives One Youth At A Time

Congregation Shir Ha-Ma'alot Celebrates New Campus

Coyote Creek Consulting Blog Articles (written from 2011 - 2019) about Microsoft and Atlassian products, contract services, remote monitoring and management and more, for an IT consulting firm.

Don Welker, On-Call CFO Blog Articles about business finance and operations.

Food Network Competitor Chef Luca Della Casa Takes on Food Allergies

High School Athlete Doesn't Let Asthma Stop Her (written at 6th grade level)

JM Montoya CPA Blog Articles about tax accounting.

Jo Frost Talks About Managing Life-Threatening Food Allergies (written at 7th grade level)

Native.newsNewsletterBi-monthly newsletter for the Printing Industries Association of Southern California (I write most of the articles)

Navigating the Food Allergy Minefield – Under my byline

Newspaper Ads Still Highly Effective

Olivetree Mortuary Blog Articles to help people before and after a loved one passes

Paula Schaefer Law Newsletter – Business & Estate Planning Attorney

Patterson Custom Homes Blog Articles (written 2018-2019) about quality-related issues in custom home building.

Picnic Salads That Can Take the HeatUnder my byline

Print Gets Consumers to Pay Their Bills

Print is Gloriously Tactile

Raising a Well-Adjusted Child Who Happens To Have Food Allergies – Under my byline

Seniors Should Never Have to Go it Alone

Simply Sensational Sun-Dried TomatoesUnder my byline

The Borden Group NewsletterBookkeeper/QuickBooks specialist

The ShutterSMART Report Newsletter Shutter manufacturer, (with messaging targeted at dealers)

The Topform Data Advisor Newsletter Forms, promotional products, printing and marketing services for dental practices.

Misc Clients  I ghostwrite blogs and newsletters for a wide variety of clients. However, most of my clients ask me not to publicize the fact that I am the writer (not them)! Over the years these clients have included IT consulting firms, a firm that provides consulting services to CIOs, an attorney, an HVAC contractor, a company that helps car dealers get more referrals, a market research company, a marketing agency, a manufacturer, a company in the dental products industry, an employee benefits consultant, a real estate investment firm, and more.
 

Website Writing

Building or Construction Products and Services Websites

AllView Shutters, poly vinyl interior window shutters

Decorative Construction, cabinet refacing

Gold Coast Pool & Spa, swimming pool construction

Infinity Plumbing Designs, construction plumbing & on-going service to these homes

Patterson Custom Homes, builder of custom homes and luxury estates


Business Services Websites - Misc.

Bradley & Gmelich LLP, civil, business litigation and employment law (I edited the website text)

G2 Global Solutions, comprehensive solutions for federal, state and private sectors

Integrated Visions, law firm automation software selection and implementation

Interpreters Plus, interpreting and translation service

JTANL Productions, corporate and commercial photography and videography

MadPlanet, advertising agency and graphic design firm

Rogers Marketing Services, marketing services for shopping centers

Savvy Technologies, expert assistance finding and implementing the right technology solutions and providers


Coaching and Consulting Websites

Coaching to Awareness, offering transformational life coaching, spiritual guidance and energy healing

Don Welker, offering part-time CFO services

Fit For Ever, onsite corporate health and wellness programs

Gubman Coaching, business coaching

Orange County Coaching Services, life and career coaching for teens and college students with ADHD or Asperger's

Pure Simple Confidence, life coach who focuses on the connection between thoughts, feelings and actions

Release Your Potential Now, medical intuitive / psychic / energy healing practitioner who helps clients heal physical, emotional, mental and other problems for themselves

Strategic Fundraising Solutions, fundraising auctioneer and Fundraising Advisor for non-profits

StrengthsBUILDERS, strengths-based leadership and team development consulting

SuccessQuest Coaching & Consulting, life and career coaching

TEF Consulting, LLC, customer service training and consulting


Commercial Products Websites

Janibell, waste disposal solutions


Consumer Products (Ecommerce) Websites - Miscellaneous

Motormaid trash container for cars

Stars N Stripes Scooters, four wheel luxury mobility scooters


Consumer Services Websites - Misc.

Beverly Hills Photography, high-end wedding photography

Blushing Bride Photo & Video, wedding photography

HonedIn, personal business affairs management service

Olive Tree Mortuary, mortuary services

ReferAppointment.com, car buying referral platform

Rose's Agency Home Care, assistance with the activities of daily living

Storage Valet, mobile storage services

Take It Away Junk Removal, junk removal services


Financial Services Websites

Beneficial Bookkeeping,Inc., bookkeeping and QuickBooks services

JM Montoya CPA, tax accountant

Retire with Renewals, a program aimed at health insurance professionals

The Borden Group, bookkeeping and QuickBooks services


Food-Related Products and Services Websites

Palomar Pizza and Pasta, a restaurant in Vista, California


Manufacturers' Websites

I-Source Technical Services, custom precision laser & CNC manufacturing


Medical Products & Services Websites

Capsuline, wide selection of empty pill capsules and more (I wrote many of the product descriptions)

New You Acupuncture & Wellness Center, acupuncture physician

Precision Chiropractic, chiropractor specializing in Blair Upper Cervical Care

Tres Vistas Recovery, addiction treatment and recovery center


Miscellaneous Websites

Printing Industries Association, Inc. of Southern California, trade group

USC Viterbi Startup Garage, landing page for accelerator for early stage tech startups

Vid Buggs, Jr., author, motivational speaker, sports program consultant, philanthropist


Non-Profit Organization Websites

Project Promise, non-profit that helps at-risk youth in the Virgin Islands


Pet Products and Services Websites

JMS Standard Poodles, dog breeder

Paws Pet Cremation, pet cremation services


Real Estate Services Websites

Diversified Home Inspections, home inspections in Florida

Sevona Avion, luxury apartment homes (also Sevona Tranquility Lake, and Avion)

Brochure Writing

Automotive Service Brochures

Clark's Auto Body Express – Tri-fold brochure for an independent auto body shop


Building or Construction Products and Services Brochures

Decorative Construction brochure - Brochure for a cabinet re-facer

Down Under Services brochure – Tri-fold brochure for a landscape maintenance contractor

K & C Design and Build brochure – Brochure for a firm that designs and builds aging- or disability-related home modifications

Neo Turf brochure Multi-page brochure for manufacturer of artificial turf

Q-railing Easy Glass brochure – Product line brochure for a railing systems manufacturer


Coaching and Consulting Brochures

Bodies by Bobby brochure – Small format brochure for a personal trainer

The Saddleback Strategy Group brochure – Tri-fold brochure for a business advisory firm

Transworld Business Advisors brochure – Tri-fold brochure for a business broker and franchise consultant


Commercial Products & Services Brochures

EcoBin brochure – Product brochure for a plastic commercial waste container

Hammerhead brochure – 4-page brochure for commercial document shredder

Janibell Nursing Home brochure – 4-page brochure about an adult diaper waste disposal solution for nursing homes and assisted living facilities


Consumer Services Brochures

Hammer & Nails | Grooming Shop for Guys – 22-page brochure outlining a franchise opportunity 

Olive Tree Mortuary – Mortuary Services


Financial Services Brochures 

Case Insurance Agency brochure – Tri-fold brochure targeted at real estate agents

Chebel Mina brochure – Tri-fold brochure for a mortgage broker

Daniel Roberts, MSFS "buy and hold" - Tri-fold brochure for a financial advisor

Daniel Roberts, MSFS "roller coaster" - Tri-fold brochure for a financial advisor


Legal Services Brochures

Estate Planning brochure – For attorney Paula Schaefer


Medical Products & Services Brochures

Cardiac Monitoring Services brochure – Tri-fold brochure for a company that offers cardiac monitoring services for physicians

CosmetiCare brochure – 8-panel gatefold brochure targeting bariatric surgery patients (warning: contains graphic images)

Pledge Medical brochure – 8-panel brochure for a comprehensive program to address personal injuries

The Wellness Source brochure – Tri-fold brochure for a 12 week wellness coaching program

Vitatech brochure – 6-page brochure for a contract manufacturer of vitamins and nutritional supplements.


Non-Profit Organization Brochures

Boys & Girls Club Impact Report – Multi-page brochure detailing the impact that the Boys & Girls Clubs Nevada Alliance has had on the community.


Professional Services Brochures - Misc.

Blue Sky Transitions brochure – Tri-fold brochure for estate transition coordination specialists

Clear Image Background Investigations brochure – Tri-fold brochure for a local private investigations firm

Home Comfort Care brochure – Tri-fold brochure for a company that provides in-home care for the elderly

Madplanet brochure
– Multi-panel brochure for an ad agency and graphic design firm.

Patrick Neeman brochure – Self-promo piece for a (website) user experience and usability expert


Real Estate Services Brochures 

Kai Andersen referral brochure Small format brochure for a Realtor to give to real estate professionals in other geographic areas

Vista Del Mar Vacation Properties brochure Tri-fold brochure for a vacation property management company.


Trade Associations Brochures

ChoosePrint.org brochure – Oversized tri-fold brochure (11" x 17" when opened flat) brochure promoting the effectiveness and sustainability of print.

Printing Industries Association brochure – Tri-fold membership brochure for a trade association.

 

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Flier Writing

Benefit Pro flier – Flier for an employee benefits consultant

Hairdresser Career Development Systems flier – Flier promoting a seminar

Honedin Flier – Flier for a company that manages its clients' personal business affairs

iTutor Computers flier – Postcard-sized flier for a software training firm
Front
Back

Jeff the Silent Chef flier – Flier for private chef's unique gourmet oven-to-table dinners

Jenifer Baron flier – Flier for an RN who provides care management services

Kelly Mark Williams 5x7 card – Sales piece for a transformational life coach

Midwestern Clean Energy Convention flier – Flier advertising a trade show

Rogers Marketing Services – Fliers for firm specializing in shopping center marketing
Holiday flier
Promos flier

Service Consulting Pros - Speaker "1-sheet" for a customer service training expert

The Wellness Source flier – "1-sheet" for a 12 week wellness coaching program

United Way of Southern Nevada flier - Sponsorship flier for the 2018 Day of Caring

US Polymers – Sell sheet for the ShutterSMART "go green" program

Water Rover flierTrade show flier for a portable pet water bowl


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Sales Letter Writing

Clear Image Background Investigations letter There were 4 versions, each targeted to a different audience.

Green World Services letter Contractor's letter selling the benefits of replacement lighting

HB Contracting, Inc. letters These letters from a general contractor to two different target audiences were sent in "puffy envelopes" with a promotional item (a little brush for cleaning computer keyboards).
Architects version
Commercial building owners or managers version

Project Promise fundraising letter – Donation solicitation letter for a non-profit organization.

Q-railing new catalog cover letter – Cover letter for manufacturer of railing systems

Stella Frize sales letter Realtor's letter selling property management assistance to out-of-state property owners

Water Rover letter – New product announcement for a portable pet water bowl

The Wellness Source introduction letters – There were 4 versions of the "introduction" letter for this wellness coaching and integrative health clinic, each targeted to a different audience.
"Doctor" version
"Friends" version

Misc. customers: Although I have written many sales letters, most clients ask me not to post or share these, to ensure they will not be copied by their competitors.


Postcard and Print Ad Writing

Brite Focus Nutritional Supplements – Ad targeting chiropractors

Choose Print postcards – An educational campaign sponsored by a printing industry association. Each month another post card will be mailed and then added to the website. I also wrote the articles which are accessible through this page.

Clear Image Background Investigations – Ad for a private investigations firm, targeting lawyers

DuraMax VinylYard Program postcard Postcard from building products manufacturer to lumber yards

Hammer & Nails | Grooming Shop for Guys – Ad for a franchise opportunity

Janibell ad – Trade journal ad for a line of trash disposal solutions

Janibell postcard – Postcard selling commercial diaper pails to childcare centers.

Kai Andersen postcard – Realtor's postcard advertising a special short sales program.

Mellano & Company ad – Ad for a major player in the cut flower industry

Mellano & Company mailer – Self-mailer for full line wholesaler, grower, shipper and importer of premium fresh flowers and greens.

Printing Industries Association of Southern California (PIASC) – Full page 2-sided insert for membership campaign: 2013 version and 2015 version

PIASC 1 and 2 – 6-part membership drive postcard campaign for a trade association.

Q-railing – Trade journal ad for glass railing systems

ShutterSMART – Full-page ad designed for use by window shutter dealers. Half-page and ValPac versions were also made.

Storage Valet print ad – Ad for mobile storage & junk removal services, targeting Realtors

Storage Valet postcard – Outside of personalized postcard for a school fundraising campaign. Recipients are directed to a personalized landing page, www.nosellingfundraiser.viprespond.com. As part of the program participants are also given pre-written letters to email to program participants, and for program participants to forward to their friends and family. (Note: "Your School" is being used as a placeholder for the school's actual name.)

US Polymers postcard – Ongoing postcard campaign promoting ShutterSMART window shutters to dealers and potential dealers. Additional postcards in the series include "Go Green" and "Shutters in 5 Days."

 

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Case Study Writing

MetrixSystems – Series of case studies for a company that specializes in creating very robust websites (often with a great deal of custom programming) for start-ups.

 

Press Release Writing

Book Reveals Dangers – New product announcement for a food allergy "how to" book for parents.

Good for the Planet & Good for Golf – New product announcement for a golf tee.

"Green" Construction Services – Contractor helps property owners "go green"

Green Scene Jazz Series – General announcement for a new concert series.

Keeping Dogs Hydrated When Away From Home – National event tie-in for a dog product company.

PIASC Launches New Website – Trade association website launch.

The Back-to-School Hustle – Time-of-year tie-in for a cookbook.

The Top 10 Reasons to Establish Business Credit – General release for a financial services firm.

Webinar for Healthcare Foodservice Providers – How to cut costs without sacrificing quality

 

Video Script Writing

Cardiac Monitoring Services – Intro video, holter monitor video and cardiac event services video for a company that provides cardiac monitoring equipment to doctors

Janibell – Intro video for line of trash disposal solutions

Med-Care Solutions – 2 videos for a medical lien funding company: home page and patients page.

Printing Industries Association"Doodle video" about the values of membership in a trade association.

Shop for Orphans – 2 videos for an organization that raises funds to support orphans: home page, about us page

Dental products 7-minute explainer videos -- I have written close to 100 of these scripts, for a wide variety of dental products.

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Tagline Writing

Drucker Hypnosis Center
Helping you transform your life

Healthy Cooking Company
How You Cook Is As Important As What You Cook

Home Comfort Care
Because There's No Place Like Home

Investment Real Estate Company
Expertise in Everything Real Estate

Lanei Moore, Realtor
Giving You the Attention You Deserve

Motormaid Trash Container
For people who care about their car

Olive Tree Mortuary
Loving care from our family to yours

Plumtree Marketing, Inc.
Your On-Call Marketing Writer

Plumtree Press
Books to Help Your Family Live with Food Allergies

Sandy Crowley, Realtor
Making it Easy for You

The Wellness Source
Helping People Get Well and Stay Well For Life

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Book Writing - My Own Books

75 Marketing Tips to Grow Your Business – Kick-start your small business’ marketing efforts with this wealth of easy-to-implement strategies, tactics and other expert advice.

How To Manage Your Child's Life-Threatening Food Allergies: Practical Tips For Everyday Life – Detailed, step-by-step information for creating a safe and enjoyable home, school and social life for a severely food-allergic child; 208 pages; self-published.

What's To Eat? The Milk-Free, Egg-Free, Nut-Free Food Allergy Cookbook – Over 145 original recipes for baked goods, main dishes, soups and salads, side dishes, and breakfast foods; 200 pages; self-published.

What Else is to Eat? The Dairy-, Egg-, and Nut-Free Food Allergy Cookbook – 115 more original recipes for baked goods, main dishes, side dishes, soups and salad; 164 pages; self-published.

Book Ghostwriting - Other Authors' Books

If you are interested in my book ghostwriting services, please contact me for information about the books that I have written.

Other Writing

2015 Annual Report for Anderson Ranch Arts Center

2016 Annual Report for Anderson Ranch Arts Center

Holiday Card for Bright Now! Dental

Autoresponder emails for Suite Experience Group


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Editing Work

In addition to editing numerous articles, direct mail pieces, print ads, brochures, letters, business proposals and newsletters, I have also edited three books:

Getting Out of the Box and Into the Spotlight by Stephen Ostrin

The Optimal Life: Empowering Health, Healing & Longevity by Dr. Stephen Bizal, D.C.

Are You Relevant? A Guide to Crafting Professional Success by Julia Arteritano and Robert Bates

 



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What Others Are Saying

"After Linda rewrote my ads I went from getting 1 or 2 inquiries a month to 3 or 4 inquiries a week. Now I'm booking parties everything weekend!"

Shelby Jack,
Owner, Fairytale Friends