Some companies create an opt-in email list by asking people to sign up for their newsletter or promising to send discounts and special offers. Others create e-books, white papers and other high-value content, and require prospects to provide their contact information in order to access it. Whatever their method, companies do this for a simple reason: marketing to opt-in email lists works.
|THE POWER OF AN OPT-IN EMAIL LIST
Why most businesses should have an opt-in email list
Your opt-in email list is what powers your email marketing program. By sending relevant messages to the privacy of prospects’ and customers’ email inboxes, you can:
Social media alone is not enough
An opt-in email list creates a contact database
1 LeadPages and Infusionsoft, “2016 Small Business Marketing Trends Report.”
CUSTOMER SPOTLIGHT: VID BUGGS, JR.
To learn more about who Vid is and what he offers, visit the website that I wrote for him. While you’re on the home page, feel free to fill out the form and opt-in to his mailing list!