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Some companies create an opt-in email list by asking people to sign up for their newsletter or promising to send discounts and special offers. Others create e-books, white papers and other high-value content, and require prospects to provide their contact information in order to access it. Whatever their method, companies do this for a simple reason: marketing to opt-in email lists works.


Researchers recently surveyed over 1,000 small business owners about their company’s marketing efforts. Nearly half – 45% – said that they do not maintain an email list that prospective customers can opt into.1 Which means that nearly half of small businesses are missing out on the benefits that a list like this can bring!

Why most businesses should have an opt-in email list
The reality is, the majority of people who come to your website won’t buy your products or services on their first visit. Unfortunately, left to their own devices, most won’t think to come back to your website again, either. But if you can entice them to opt-in to your email list, you gain permission to market directly to them.

Your opt-in email list is what powers your email marketing program. By sending relevant messages to the privacy of prospects’ and customers’ email inboxes, you can:

  • Convince one-time web visitors to become customers
  • Convince one-time customers to make additional purchases
  • Build long-term relationships
  • Stay top-of-mind
  • Drive traffic to your website
  • Re-engage cold leads
  • Upsell customers
  • Advertise sales
  • Introduce new products and services
  • Showcase your work for other customers
  • Establish yourself as a go-to expert

Social media alone is not enough
Not surprisingly, 58% of small business owners said they use social media in their business’ marketing mix.2 But there is an inherent risk in social media. The social media platform owners are continually changing their algorithms and rules, often without much if any warning. What if one of these changes curtails your ability to communicate with your “followers”? With an opt-in list you own the database, so you’re always in control.

An opt-in email list creates a contact database
Yes, that’s obvious. But for the 21% of small business owners who “don’t store contact information anywhere,”3 an opt-in list can help address this issue.


1 LeadPages and Infusionsoft, “2016 Small Business Marketing Trends Report.”
2 Ibid
3 Ibid


Vid Buggs, Jr. is known for breaking the mold in everything he does. He is an athlete, author, speaker, consultant, coach, philanthropist and more. In sum, a modern-day “Renaissance man.”

To learn more about who Vid is and what he offers, visit the website that I wrote for him. While you’re on the home page, feel free to fill out the form and opt-in to his mailing list!

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