For the past decade I’ve tracked the source of every one of my new clients. I have a field for this information on my QuickBooks customer information and invoices, plus another field for the year in which each client first started doing business with me.
It’s a simple tracking system for a simple marketing program. With this data I can easily run reports to see what elements of my marketing efforts are working best, and how much of my business comes from on-going versus new clients. How do you track the results of your marketing programs?
|DO YOU TRACK YOUR MARKETING RESULTS?
Unless you have a tracking system in place, you have no idea. Which means that you could be sending a lot of money down the drain…especially if you use this year’s marketing plan as the starting point for next year’s efforts.
You’ve got to track results
If you rely on memory or “gut” to figure out where your business is coming from, you’re bound to get things wrong.
On the other hand, a good marketing program tracking system will give you the hard data you need to make informed decisions going forward.
Tracking results enables you to answer important questions
Get in the habit of asking for and tracking the source of each client or request for information. The patterns that emerge from this data will help you focus your future marketing efforts on the most effective channels. If something isn’t working, you’ll know it. And if a particular strategy or set of strategies proves to be a winner, you’ll know that, too.
CUSTOMER SPOTLIGHT: JTANL
JTANL Productions is expert at the art and science to taking captivating photos and videos of people, places and products. To learn more, visit the website that I helped write for them.