I’m always shocked by how often I get business simply because I actually answer the phone and respond to emails. Prospective customers will say something like, “I reached out to three other copywriters, but you’re the only one who bothered to respond.” Really??
When I went into business for myself I just assumed that providing exceptional customer service was a given. Clearly not all business owners see things this way!
|CUSTOMER SERVICE AS A COMPETITIVE ADVANTAGE
People Crave Excellent Service
Friends Don’t Let Friends Buy from Companies with Poor Service
The bottom line: Having a great marketing program that successfully brings prospects to your company is a massive waste of money and effort if your lousy customer service then scares them away.
1American Express and Ebiquity, 2014 Global Customer Service Barometer, Findings in the United States.
CUSTOMER SPOTLIGHT: ROSE'S AGENCY HOME CARE
With Rose’s Agency you get much more than “just” an excellent caregiver. You also get the services of Cheryl Thompson, their experienced and very hands-on Care Manager. Cheryl’s active management ensures that their clients are nurtured, watched over and cared for with love and compassion. To learn more, visit the website which I wrote for them.