We all love a good story. Stories can be powerful, fun, engaging and memorable…which is why so many businesses use stories in their marketing efforts.
Need help telling your story? Give me a call! As your marketing writer, I’m here for you!
|USING STORIES IN ELEVATOR PITCHES
In response to that article, one of my clients – Chebel Mina, Branch Manager at Broadview Mortgage – suggested another approach. “I have learned to answer this question by telling a quick story of how I helped a client,” Chebel explains. “This opens up the floor for more questions.”
Stories Engage the Brain
Here’s a Great Example
“The best way to explain to you what I do is to share a story with you. One of the top realtors in the area gave my name to John. John called me because he needed clarity about his ability to buy a home. After a two-hour meeting in which we reviewed his financial objectives and life circumstances, John understood exactly how much house he could buy, how much to put down and what his payments would be. More importantly, he also understood how his home investment would integrate into his total financial plan. You see, I am a Certified Mortgage Planning Specialist, and helping people like John is what I do.”
CUSTOMER SPOTLIGHT: ANDERSON RANCH ARTS CENTER
I had the privilege of helping Anderson Ranch with their 2015 Annual Report. Take a look to see how we used this Report to tell the story of what Anderson Ranch is all about.