Our economy goes in cycles. But the reality is, regardless of the economic situation, there are always people and businesses that do well. The first step to becoming one of these is to stop focusing on the negative, and start thinking about attracting prosperity and success into your life.

In 2006, Rhonda Byrne’s “The Secret” resulted in millions of people focusing on the Law of Attraction and how to use this Law to improve their lives. Simply stated, The Law of Attraction says that like attracts like, that you attract into your life whatever it is that you think about and focus on. Could this Law work for your business, too?

Applying “The Secret” to Your Marketing Program

In the business world, the Law of Attraction means that whatever you put out into the universe in terms of your ads, website and other marketing materials will affect the type and quantity of prospects that your company attracts. To make this work for you:

• Identify Your Ideal Client. Before you can attract these people, you need to know who they are.
  
  
• Focus on Being of Service. Your prospects will be drawn to the positive energy created by your strong feelings about the value your product or service provides.
  
  
• Avoid “Bad Mouthing” the Competition. Negativity attracts negativity.
  
  
• Speak and Write in Positive Terms. Tell prospects what you can do for them, not what you can’t. For example, your business is not “Closed on Mondays” – it’s “Open 6 days a week to serve you.”
  
  
• Make Positive Associations. Use words and images that you want prospects to associate with your product or service, not what you don’t want them to think about. For example, an acupuncturist can say she offers a “relaxing and enjoyable experience” rather than telling prospective patients that “the needles are not painful.”
  

Finally, don’t forget your own expectations. Envision your appointment book filled, your inventory flying off the shelves, your sales figures soaring. Since you get what you think about, be sure you’re thinking about success!