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It slices! It dices! It provides insurance for your business and treats for your dog!
What’s wrong with this message? It’s trying to sell too many things at once. In fact, its message is so broad that it’s confusing. What in the world is being sold here?
One of the keys to successful marketing is to focus your message. Don’t try to promote too many things at once or combine too many ideas into one advertisement. Even if you have multiple product lines, it’s not necessary to mention all of them in every communication.
To take a targeted approach and zoom in on what’s important to your potential customers, start by answering the following 3 questions:
Trying to be “all things to all people” can lead to confusion and/or an overly generic marketing piece. Focus your message for great success.