FREE. It’s exciting. It’s enticing. And it’s a proven successful marketing tactic. So what has your company given away lately? If you’re not currently giving something away, you should consider adding a freebie to your marketing mix.
Need help brainstorming ideas and then writing the marketing materials to tell the world about your free offer? Give me a call! As your marketing writer I can help you with all of your marketing needs.
|THE WORD THAT NO ONE CAN RESIST
Free. No matter what business you’re in, “free” can be the most powerful word in your marketing vocabulary. Everyone loves to get something for nothing!
What Can You Give Away?
The possibilities are endless. Here are some examples:
- Free Samples: Nearly every time you buy something from Mary Kay your consultant throws in a sample of something else that she thinks you’ll like.
- Free Trial: Business or life coaches can offer a free trial session; magazines routinely offer free trial subscriptions.
- Free Information: White papers are very popular in the tech industry.
- Free Advice: Newsletters can be a great way to showcase your expertise and provide free advice to your prospective clients. Free advice can also be given in person, such as free fashion consultations offered by clothing stores.
- Free Educational Seminars: Take the “free advice” idea a step further and offer a workshop or seminar.
- Free Gift with Purchase: A plumber can give their customers a plunger, branded with the company logo and phone number. After the customer unsuccessfully tries to fix the problem themselves, they’ll know who to call!
- Free Products: Similar to a gift with purchase, except the freebie is your own product. Buy 1 get 1, punch cards such as for a car wash where if you buy 9 your 10th one is free, etc.
- Free Food: Twenty years ago I was a printing buyer. Every time my sales rep from a particular company came over he brought freshly baked cookies. I still remember it, they’re still in business (no small feat), and my sales rep is now running the company. Coincidence?
The bottom line is that “Free” works. One caveat, though – avoid using the word “free” in email subject lines, because doing so will trigger spam filters.