This month I focus on things you can do to make your customers and prospective customers feel welcome and excited when they first start interacting with your organization. When brainstorming things your company can do, don’t overlook the obvious. For example, is your telephone answered by a human being, with a warm and welcoming voice? Are email inquires responded to promptly? Are customers greeted with a smile and “hello” when they walk in your door?
Remember, “marketing” is not limited to websites and brochures. In the big picture, it encompasses all of the interactions that your customers and prospects have with your brand.
|PUT OUT THE WELCOME MAT
Help Customers Anticipate a Great Experience
Ideally your marketing materials will make an emotional connection with the reader, show your prospects how your product or service will improve their lives, and motivate them to take action. But once they take action, then what? I recommend you give some thought to creating a purposeful beginning to your customers’ interaction with your brand, to help them anticipate the positive experience that your organization offers.
How Other Organizations Welcome their Customers
To help you start thinking about what you can do to “put out the welcome mat,” here are some examples of what others are doing:
What are you doing to welcome your customers to your brand? The possibilities are endless.