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Some business people like to surround themselves with subordinates and vendors who will praise all of their ideas, whether or not their ideas are good. Luckily, none of my clients are like that! After all, what’s the point in hiring a professional if you don’t want them to share their professional opinion about important matters?

In a similar vein, this month’s article discusses your website, and five things that your website developer ought to tell you…even if addressing these things will increase your bill.


A website is a big investment, so it’s important to work with a website developer who will look out for your best interests. There are many factors that impact the success of a website, and you might not be aware of all of them. Here are five things that your website developer ought to tell you:

  1. Your website needs to be easy to use. Your site’s navigation needs to make sense, your page layout needs to be intuitive, and your text needs to be easy to read. If a prospect comes to your website and can’t read the text or quickly figure out how to find the information he’s looking for, it will only be a matter of seconds before he gives up and leaves.

  2. Your SEO “key words” need to make sense. Some “SEO experts” will promise to “get you to the top of Google” for key words that are irrelevant. Page 1 Google results are only useful if people are actually using these key words when they’re searching for whatever it is that you’re selling.

  3. Your writing is ineffective. A professional website writer knows how to write text that will make an emotional connection with the reader, sell the benefits of what you’re offering, and motivate the reader to take action. Chances are you don’t. For best results, hire a professional.

  4. Your prospects might be using smart phones. Unless your web developer uses what's known as "responsive design," most websites don’t render well on those little smart phone screens. Your website developer should bring this up, and offer a solution.

  5. Your website statistics are meant to be used. You should be able to access statistics showing how many people are visiting your site, what key words they’re using to find you, and much more. Your website developer should help you make the most of this useful information.

What Others Are Saying

"Each time I work with Linda, I am reminded just how well she understands marketing. Linda understands the principles of marketing on a psychological level. She sees the bigger picture. She is pragmatic, insightful and incredibly fast."

Kristine Putt,
Owner and Brand Identity Designer, Paragon Moon