Two years ago I bought a book that was sitting on a bookstore’s “bargain” shelf calling my name. Since then “The Happiness Makeover: How to Teach Yourself to Be Happy and Enjoy Every Day,” by M. J. Ryan, has had such a profound impact on my personal happiness that it was quite literally $5 that changed my life.
The book is about changing your perspective, and recognizing and eliminating the unproductive/unhelpful thought patterns and beliefs that block you from experiencing happiness. And much of the advice, I’ve realized, can be applied to the marketing world as well.
|ARE YOU BLOCKING YOUR MARKETING SUCCESS?
Do you keep in mind that everyone wants to be happy?
It’s imperative that you communicate to your prospects how your products will solve their problems, meet their needs or improve their lives. In other words, how you will contribute to their happiness.
Have you figured out what really matters to your company?
What does your brand stand for? What are your most important marketing goals, and what are you doing to achieve them? Don’t let lesser issues distract you from focusing on the things that matter most.
Are you wasting time focusing on the closed door?
The best sales people are particularly adept at getting past the “gate keepers” who stand in their way. If one door closes, they try another. Marketing can be the same way. If, for example, a particular campaign fails, learn from it and then try something else (i.e. a “different door”).
Have you accepted the fact that life isn’t fair?
Stuff happens. Clients go out of business without paying their bills, employees quit, the world economy plunges into the Great Recession as soon as you launch your business (this is what happened to me), etc. Don’t let thoughts of “how unfair it all is” stop you from moving ahead with your plans anyway.
Are you letting perfectionism get in your way?
There’s an old adage that says that “perfect is the enemy of done.” As a copywriter I’ve seen clients get caught up in countless revisions trying to make a website or brochure “perfect.” The reality is, nothing is ever perfect. At some point it needs to be “good enough.”