Email campaigns – like this on-going newsletter – can be extremely successful marketing tools. They can help convert leads and prospects into paying customers, and encourage customers to come back and purchase from you again. They can be used to advertise events, specials and products. And they work well for providing helpful resources and information that your audience might not get elsewhere.
If you need help creating content for your email campaign, give me a call. As your marketing writer, this is one of the many types of content that I can write for you.
|SECRETS OF SUCCESSFUL EMAIL CAMPAIGNS
Considering starting an email campaign for your business? Email can be a great – and very cost-effective – way to increase interest, awareness and sales. But like all marketing campaigns, to be successful an email campaign needs to be carefully planned and thought out.
Successful email campaigns:
- Have a clear purpose – Your purpose will drive the content, frequency and other aspects of the campaign. A campaign meant to drive store traffic, for example, will be very different from one meant to showcase your expertise and keep you top of mind (which, by the way, is the goal of this newsletter).
- Are sent to a rock-solid list – Ideally your email list should consist of people who have done business with your company and/or opted in to receive your communications. Email sent to a purchased list is likely to be viewed as spam.
- Go out consistently – If you only send out emails once a quarter (or less!) you run a big risk that recipients will forget who you are and label your messages as spam. Plan to send something out at least once a month, and stick to a consistent schedule.
- Provide value – Whether you’re providing information, resources or offers, you need to send out emails that your target audience will want to open and read.
- Use optimized subject lines – The subject line should give recipients an idea about what the email contains, and entice them to open it. A poorly-written subject line will decrease your open rate.
- Work on smart phones – A huge percentage of people read emails on their smart phones. Make sure yours renders properly on these devices.
- Are sent at the right time – Timing can be critical. Try testing different days of the week and times of day to determine what works best for your audience.