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Do you remember what communication in the business world was like back in the dark ages before email? I do…although I think my kids have a hard time grasping the concept! The reality is, email revolutionized business communications.

Unfortunately, for all of its convenience, email can also cause problems and misunderstandings – which these email tips can help you avoid.


For better or for worse, e-mail has changed the way we communicate with our customers and prospects. Make the most of e-mail's possibilities by ensuring that everyone in your organization is familiar with these "rules" for proper e-mail etiquette:

  1. Reply promptly. Every in-bound message from a customer or prospect is a chance to demonstrate the high level of customer service that your organization provides. Always reply, and reply promptly.

  2. Include a copy of previous e-mails. When replying to e-mails, include the entire message stream. Not everyone can remember every communication that they have had, and this small courtesy makes it easy for the recipient to quickly refresh their memory.

  3. Write meaningful subject lines. A subject line that clearly announces what the e-mail is about makes it easy for the recipient to distinguish important messages from spam, and also makes it simple to find the message in your history file if you need to refer to it at a later date.

  4. Be polite. Every message that you send is a reflection on you and your company. Use “please” and “thank you,” avoid using all capital letters (the e-mail equivalent of screaming), and don’t write anything that you might later regret.

  5. Pay attention to formatting. The structure and layout of your e-mails will have a big impact on their readability. Use short paragraphs, and insert blank lines between paragraphs. Left justify your text (vs. centering, which is harder to read), use bullet points, and so forth. 

  6. Use standard English. Improper spelling, grammar, and punctuation not only give a bad impression of your company, but can also change the meaning of your message. Re-read your text before hitting the “send” button to be sure it is error-free.



For over 20 years, companies in the electronics, medical, automotive, green and aerospace industries have made I-Source Technical Services their go-to source for custom high precision laser and CNC manufacturing. I-Source is known for fast turn-arounds, superior technical expertise and amazing customer service. Excellent communication – including in their emails – is naturally part of the package!

To learn more about I-Source Technical Services, take a look at the website which I wrote for them.

What Others Are Saying

"Each time I work with Linda, I am reminded just how well she understands marketing. Linda understands the principles of marketing on a psychological level. She sees the bigger picture. She is pragmatic, insightful and incredibly fast."

Kristine Putt,
Owner and Brand Identity Designer, Paragon Moon