There’s something about the feeling of holding a brochure, flier, catalog or magazine in your hands that simply can’t be duplicated online. To me, print on paper seems much more “warm and friendly” – and much easier to read – than pixels on a screen.
These are just some of the reasons why I’m still a fan of print advertising. If you need help writing the text for your company’s print pieces, give me a call! As your marketing writer I’m always here for you.
|IS PRINT DEAD?
With so many companies now relying almost entirely on digital marketing channels – such as websites, email, display ads, pay per click and social media – many are wondering if printed advertising and marketing pieces have lost their relevancy. Do direct mail, brochures, fliers, magazine ads, etc. still belong in your marketing plan?
Print is Alive & Well
Although there is no “one size fits all” approach in marketing, the truth is print is still a great media on its own. And when used as part of an integrated campaign, print can drive traffic to your company’s digital marketing efforts. In fact, sometimes the best results come when one message is integrated across multiple media.
Here are some of the many reasons why you should consider including print in your marketing mix:
- Print is tangible –Print’s physicality stimulates the senses and emotions. You can feel the texture of the paper, turn the pages, see the colors as they were meant to be seen, thumb through it and dog-ear it.
- Print is easily accessed – No need to download anything, keep anything charged up or deal with network access issues. Print is highly portable, too.
- Print can be personalized – For example, this personalized cartoon was peeking through the window of an envelope I received from Inc.
- Print gets read – Studies show that a whopping 78% of households read or scan the advertising mail they receive1.
- Print is credible – Print provides a sense of permanence that simply feels more trustworthy. Which could be why recent studies found that while 60% of consumers trust newspaper and magazine ads, just 42% trust online banner ads.2
- Print can be interactive – PURLs (personalized URLs), QR codes and augmented reality can all be used to connect print to digital.
No, print is not dead – and it might deserve a place in your next marketing campaign.
1United States Postal Service, Household Diary Study, 2011
2 Nielsen, Global Trust in Advertising and Brand Messages, September 2013
CUSTOMER SPOTLIGHT: DANIEL ROBERTS, MSFS
Daniel Roberts, MSFS, is a financial advisor who uses a unique cyclical investment strategy to help his clients reach their financial goals. With over 40 years of experience and multiple degrees, certifications and licenses, Dan possesses an enormous breadth and depth of financial expertise. To learn more about what sets Dan apart from others in his field, take a look at the tri-fold brochure which I wrote for him.