When done well, your website can be your 24/7 sales person, introducing prospects to your firm and convincing them to take the next step in the sales process. Done poorly, your website can be your 24/7 "anti-sales" presence, turning people off and motivating them to look elsewhere. Which best describes your web presence?
|TOP 15 WEBSITE TURNOFFS
1. Sites that are not mobile friendly - Give me a decent experience regardless of which device I'm using.
2. Long load times - Forget it...I'll go elsewhere.
3. Difficult to read text - Don't strain my eyes with small or weird fonts, or large areas with white words on a dark background.
4. Confusing navigation - Help me quickly and easily find what I need.
5. Blogs that haven't been updated in months - If you don't follow through with the commitments you make to yourself, how can I trust you to follow through with the commitments you make to me?
6. Extremely outdated "news" - Has it been that long since anything noteworthy happened at your company?
7. Anything that plays automatically - I might not want to listen to your music or video right now.
8. More than one "pop-up" screen - One attempt to capture my contact information is okay. After that it's not.
9. Any "pop-up" screen that's hard to get rid of - Please let me easily get back to your main website.
10. Horizontal scrolling - Most computer mice do not have a horizontal scroll wheel.
11. Low quality images - Fuzzy, stretched or squished photos just make me associate "low quality" with your company.
12. Windows that don't generate URLs - If I want to point someone else to this page I can't.
13. Limited contact information - I might not want to send you an email; I might want to pick up the phone and call.
14. Not allowing email addresses as user names - If I need to create an account, please let me choose a user name that I'll remember.
15. Social buttons with zero shares - You could have at least clicked that "like" button yourself.