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There are many ways to market your business, and most businesses have a variety of tools in their marketing tool box. One tool that everyone has but few give much thought to maximizing is the business card. Which is why this month I thought I’d take a look at some easy things you can do to add value to this popular marketing tool.


Business cards are an often-overlooked marketing tool. They’re simple, inexpensive and easy to carry. And even in today’s age of digital rolodexes, they often get saved.

One way you can get even more mileage from your business card is to add something of value to it, such as by printing something on the back of the card. Just don’t get too crazy with text – you’ll need to edit things down to keep it all easily readable!

Here are some ways that you can make your business card even more useful:

  • Put your photo on your card – This will help jog the memory of those you meet at networking events, conventions and other situations where you often meet many people in rapid succession.

  • Make it a magnet – Encourage people to hang it on their fridge.
  • Provide an incentive to contact you – Include a special discount code or coupon on the back of your card.

  • Add a QR code – Make it easy for recipients to use their smart phone to quickly access your website or landing page.

  • Include something people will want to refer to later – This can be a restaurant tipping chart, metric conversion chart, event or holiday calendar, or anything else that would be relevant to your target audience.

  • Promote your referral program – Use the back of the card to offer an incentive to recipients for referring new customers to you.

  • Explain the benefits – Create a folded card, and use the extra space to explain the many ways that your product or service can improve your customers’ lives.

  • Surprise people with a fun fact – Spur conversation with a fun fact or bit of trivia that pertains to your business.

  • Add credibility with testimonials – Pick one that addresses your most common buyer objection head-on, and print it on the back of your card. 


G2 Global Solutions, LLC provides comprehensive solutions to the federal, state and private sectors and intelligence community nationwide. Their services include administrative personnel support, military family assistance, IT engineering, analytics, cyber exploitation and counterintelligence services. To learn more, visit the website I helped them create at  

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