With the holiday season behind us, now is a great time to think about your holiday shopping experiences. Did you learn anything about customer service that you can apply to your own business? If so, make plans to do so!
|IGNORE CUSTOMER EXPERIENCE AT YOUR PERIL
Well, if by “end of the world” you mean “the end of the relationship with that customer or prospect,” they might be.
People may be less loyal than you think
Unhappy customers can be quite vocal
Your customers expect to be treated well
They also want value. In fact, respondents said that they would be willing to share data—such as their email address—in exchange for value. Survey participants defined value as something that will save them time or money, or make their life easier.
In short, customers and prospects want an exceptional experience. And if you don’t give it to them, your competitors will.
1CMO Council, “The Customer in Context,” July 2017.
CUSTOMER SPOTLIGHT: MASTERCRAFT BUILDERS
To learn more, visit the website I wrote for them at www.buildersoc.com.