A few years back one of the big buzzwords in marketing was “delight.” Everyone was implored to “delight” their customers.
While I’m not seeing that buzzword as often these days, I still think it’s a good idea. Who doesn’t want to feel delighted? Of course, making customers smile is part of the “delight” equation.
|MAKE CUSTOMERS SMILE
I recently placed an online order for some silly party supplies. Our “honorary daughter-in-law,” who had been living with us, was moving out, and we wanted to mark the occasion with a little pink flamingo-themed going-away dinner. While I knew that the items I ordered would make me smile, I was pleasantly surprised when the shipping confirmation note did, too.
“Cheers and happy dances.” Happy dances! The unexpectedness of that statement, combined with the way in which these words were presented as a visual afterthought, just made me feel the delight of anticipating the fun we were going to have at our dinner.
The question is, what can you do to make your customers smile? Here are some ideas:
For example, here I am modeling the pink flamingo head gear I ordered from the party supply company. Made you smile, didn’t I?