Whether we’re in a booming economy or a deep recession, clearly differentiating your business from your competition is always a good idea. If you cannot communicate to prospective clients what makes your business unique and wonderful, don’t expect them to figure this out themselves!
|WHAT IS YOUR COMPANY'S USP?
How do you define your company’s USP?
When trying to define your USP you’ll want to look at your list of features and benefits, the problems your product solves, and how your product is different from or better than the alternatives.
For example, what differentiates your product might be:
Or it might be something else.
To define your USP, first brainstorm a good list of candidates. Then pick one that is unique, believable and a big advantage that people in your target market will actually care about. After all, this needs to be something that will motivate people to make a purchase!
Finally, boil it all down to one clear and concise benefit statement that immediately conveys the “wow” factor of what you’re offering.
Simple to do? No, but definitely worth the effort.
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