Being the recipient of a well-regarded industry award can build your company’s credibility, boost morale, attract talent, help you stand out from the crowd and more. Sometimes awards provide third-party recognition of the good work your company is doing. Sometimes, as I recently experienced, they just appear to be a money-grab by the awarding entity.
|YOU WON AN AWARD. NOW WHAT?
Or should I say, “Who cares”? This particular award seems a bit dubious. Corporate Vision Magazine, a U.K. publication that I’ve never heard of, included me in their inaugural Content Creator Awards program.
To be specific, Plumtree Marketing has been named a “Leading Innovator of Marketing Content – California.” I have no idea how they found out about my company, let alone what their criteria were.
Of course, 191 other companies around the globe also received overly specific-sounding awards too. The list includes “Most Disruptive Recruitment Software & Advertising Specialists – UK,” “Best Charity Communications Specialist – Bay Area,” and “Best Packaging & Printing Publication – Italy.” And for a nominal fee we all have the opportunity to purchase an editorial in their publication, a lovely certificate and more. Lucky us!
What can you do when YOU win an award?
If the recognition appears questionable, one option is to simply ignore it. Certainly, I wouldn’t send any money to an awarding body that I had never heard of.
But if the award is something to be proud of, or if you want to pretend that this is the case, here are some ideas for making the most of industry recognition:
Plus, of course, celebrate! Being recognized by your peers is a great accomplishment.
CUSTOMER SPOTLIGHT: CIO PROFESSIONAL SERVICES
CIO Professional Services was recently honored as one of the Top 50 Tech Companies, a significant honor! To learn more, check out the blog that I wrote for them about winning this award.