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One of Linda's Presentations Can Help!

Available Talks Include:



Creating Marketing Materials that Sell
30 to 60 minute talk, workshop or webinar (length depends on which modules are included and how presentation is structured)

When prospective customers visit your website, review your brochure, get your email or read your mailer, every word counts. You don’t have a lot of time to grab their attention and convince them that they should be doing business with you! In this informative presentation marketing writer Linda Coss discusses five key “musts” for creating marketing materials that demonstrate the value of what you’re offering, make an emotional connection with your prospects, and motivate them to take action.

Learn how to:

  • Use your marketing materials to create trust
  • Explain the benefits you provide
  • Choose words that resonate
  • Make achieving positive results appear simple
  • Improve your writing skills

How to Brainstorm Ideas for the Content Your Customers Crave
90-minute interactive workshop

In today’s marketing world they say that “content is King.” But whether your goal is to establish your expertise and stay top-of-mind with a blog or newsletter, or you’re creating a full-blown lead nurturing content marketing program, there’s one question that’s probably on your mind. How do you figure out what topics you should be focusing on in all this content?

In this interactive workshop, marketing content writer Linda Coss shares some of the secrets to brainstorming ideas for the content that your customers crave.

Participants will leave this workshop with:

  • A basic understanding of content marketing and the different types of content that can be created
  • Two different approaches to brainstorming content ideas
  • Helpful handouts that can be used again and again
  • A list of relevant potential topic ideas to kick-start their own content marketing program

Nailing the "30-Second Business Networking Commercial"
45- to 60-minute workshop (maximum group size: 20)

At many business networking groups a portion of the meeting is spent having each member stand up and give a "30-second commercial" about their business. Unfortunately, many business owners blow this critical opportunity to make a good impression while educating group members about what they do and who they do it for.

In this interactive workshop senior-level marketing writer Linda Coss takes a Content/Organization/Delivery approach to teaching participants how to write and deliver commercials that resonate. Each participant will leave the workshop with a rough draft of at least one 30-second commercial--and, hopefully, ideas for more.


Using Your Marketing Materials to Build Credibility & Trust
20-minute talk

It is said that people buy from people and companies that they know, like and trust. But how do you establish credibility and trust with someone who has never met you or done business with your company? Luckily, there are a number of things you can do in your marketing materials that will help in this effort. Find out what these things are in this presentation by experienced marketing writer Linda Coss.


Low-Cost Marketing Tactics for Small Businesses
20- to 30-minute talk

Small business owners know that marketing is vital to their business' success...and that diversification is one of the keys to marketing success. The problem comes when their desire to use multiple marketing tactics bumps into the reality check known as their budget. Luckily, there are many tactics to choose from. Some are free or close to free, others are relatively inexpensive and many can be had for just the cost of your time.

In this 20- to 30-minute talk marketing writer Linda Coss shares 10 low-cost marketing tactics that won't break the bank.


3 Keys to Marketing Success
45-minute workshop (primary target audience: new solopreneurs)

Through a combination of lecture and interactive exercises, marketing writing expert Linda Coss presents an overview of three of the big keys to marketing success. Learn the crucial elements of a marketing plan, explore a variety of marketing tactics, and find out how to create marketing materials that sell.

Participants are asked to bring their company’s brochure and/or flier, plus a printout of the most important pages of their website (if they have already created these materials).


 

What Others Are Saying

"Linda Coss is a terrific, well-prepared speaker. Her presentation was packed with useful, proven marketing ideas that small business owners can implement right away."

Ara Izquierdo,
Executive VP/COO
PIASC