As I’ve pointed out in the past, if you’re writing a blog, it’s always a good idea to think about how you can repurpose, recycle and reuse your content. For example, you can edit a series of blog posts into an e-book, white paper or free report, or turn an article into a Slideshare.

However, it’s also a good idea to promote the blog post itself…a topic that is the focus of this newsletter.

You put a lot of effort into your blog. What are you doing to promote it?

A popular tactic is to create images based on your blogs, and then upload these images (with links back to your blog) to all of your social media channels. These images can combine the blog title with an eye-catching photo, or turn quotes from the blog’s text into either words-only graphics or combination word/photo graphics.

Why use images?

Simply put, images work. As attention spans get shorter, the impact of images continues to increase. In fact, studies show that Facebook and Twitter posts with images see significantly more engagement than those without images.

I’ve seen this myself. For a number of years I’ve been posting daily food allergy management tips on Facebook and Twitter. When I switched from text-only posts to using graphics that combine images with text, my views, likes and retweets shot way up. Then I started adding a text comment above the image, and engagement went up even more.

Here’s an example:

How to create these blog promotion images

There are many ways to turn your text into images. Here are some options:

• Use PowerPoint – This is what I do. I pick a template, add an image from one of the free stock photo sites (such as www.pixabay.com), and save the slide as a jpg.
• Use a quote image site – These sites will automatically generate images for you for free; www.quotescover.com, www.quozio.com, https://behappy.me/generator and http://www.recite.com do not require you to set up an account.
  
  I created this image at recite.com (and then cropped out their branding):

I created this one at quotescover.com:

Once you’ve created an image, you can post it immediately to promote your latest blog, and then repost it down the road to bring more traffic to your blog archive.