by Linda Coss | May 24, 2022 | Proofreading
There’s a popular meme about the importance of punctuation: What’s the difference between “Let’s eat Grandma” and “Let’s eat, Grandma”? When you leave out the comma, Grandma goes from being the dinner guest to being the dinner entrée! As a 2017 court case proves,...
by Linda Coss | May 24, 2022 | Marketing Differentiation, Marketing Positioning
One morning I was sitting at my desk writing the next chapter of a book I was ghostwriting when I happened to look out the window. My office window has a fabulous view of a block wall and the side of my neighbor’s house. I often enjoy watching the neighborhood...
by Linda Coss | May 24, 2022 | Book Writing, Content Marketing, Marketing Tactics
In some fields, those who are published authors get the opportunities, while those who are not get left out. In other fields writing a book is so rare that those who do become authors really stand out. The reality is, even if it’s not a best seller (and most...